CROCreating a brand is not accomplished over night
One of the definitions states that a brand is a recognizable mark (logo, saying, etc.) or the name of a company or product, which often implies quality. The starting point for any branding is a few key questions: What do we want to be? How to create a brand from a business or product and ensure its development? How will I stand out among similar companies or products? These are all logical questions, and we can only give you an honest answer. You can have the best visual solutions, but the business culture that affects the brand will depend only on you.
What do we do for you?
- branding (logo, web, business cards, memos, banners...)
- product branding
- personal brand (public figures)
You can think of a brand as an idea or image that people have in mind when thinking about certain products, services, and activities of a company.
We divided our services into three main categories of branding. The first service is complete branding, meaning we create your visual identity, from your website to your business cards, business memorandums, and visuals on social media platforms. This type of service is usually applied to newly formed businesses, when entering a new geographical area of business, or simply for refreshing the already established identity to perform additional activities or change the primary one. Branding strategy consists of the company’s identity, the correct positioning of the company, and the determination of the fundamental values it will adhere to in the long term.
When we talk about product branding, we primarily mean its complete visual appearance, including a number of other activities that affect each other. As such, the product must be part of the company's culture and recognizable as a brand. Today, it is easy to copy any product, regardless of what it is, but the brand must always remain unique. Coca - Cola and Pepsi are one example as they taste very similar. However, some people feel more connected to one drink or the other.
The third and arguably most demanding form of branding is personal branding. It is most often encountered in politics, but also in other spheres of public life. When it comes to personal branding, we deal exclusively with visual identity. We find the optimal visual solution for what the person represents with his or hers characteristics. Visual identity is only one half of the story; the other half is a person with their own personality. When it comes to public speaking, we can play a small role by connecting you with our partners who can help you overcome stage fright in public speaking.
In conclusion, we can summarize everything in a simple definition:
In the simplest terms, a product is what you sell, a brand is the perceived image of the product you’re selling, and branding is the strategy used to create that image.