CROWhat is digital marketing?
Today digital marketing represents a broad term, one we could write extensively about, but we will stick to the basics - the one which partners in 99% of cases understand by the term "digital marketing", which is the creation of content and advertising through various platforms in order to achieve a self-imposed goal. However, it is important to remember that within digital marketing there are three other very important concepts - content marketing, community marketing, and e-mail marketing, for which we have separate chapters.
We cover all relevant service providers
- advertising through Google and related platforms
- advertising through Facebook and related platforms
- advertising through the MS advertising network
- advertising through Yahoo and related platforms
- advertising through Yandex and related platforms
- analytics: Google analytics, FB Pixels, etc.
There is a difference between "classic", i.e. conventional, and online advertising channels. Unlike advertising on TV, radio, billboards, or magazines, the results of online advertising can be measured. This gives us room for continuous monitoring and possibly necessary improvement of the ad to match the needs and wishes of potential users as much as possible. With a controlled budget, you can achieve results in a short time. The catch is that you only pay for ads that users clicked on / saw when searching.
PPC (pay-per-click) advertising allows you to attract people interested in a specific product/service. Our mission is to direct them to you, that is, to encourage them to buy that particular product/service from you and not from the competition.
All the aforementioned channels, however similar and already at least roughly known, are just as different. The principles of advertising are similar on every platform, but the difference is that you have to understand how to use the available tools through appropriate user interfaces. Each tool has its characteristics and contracted advertising partner network. Until just a few years ago, you only needed a bank card to pay for an advertising service, but now it's not as simple anymore.
As we are currently in an increasingly digitized age, people often face "fake news" content. You might be wondering what this has to do with you since you won't be running such content and ads, but who's to say that someone malicious won't try to get you into trouble with fake content? That's why registration and advertising procedures are now stricter. Don't worry, we'll take care of the administration for you so you won't have any problems, and at the same time, you'll achieve a considerable level of protection by being a verified user.