CROWhat are the advantages?
When talking about e-mail, most people perceive it as the oldest form of digital communication because today we have social networks, mobile applications, and even "live chat" among others.
There are several ways to communicate with end users, but e-mail is still undisputed today. The reason is quite simple - the number of e-mail users is growing daily, and despite the popularity of various social networks, people still use e-mail practically daily for all purposes.
The advantages of e-mail marketing
- increases brand awareness
- keeps customers involved in the life of the brand
- increases client loyalty
- has high campaign measurability
- a cheaper and faster version than standard mail
- increases the sales rate
Email marketing is the act of sending promotional messages in mass quantities to people. It is usually about content that encourages sales/purchases or attracts new clients. That is, it contains advertising on a certain topic.
An additional advantage compared to other forms of marketing is that no sudden changes in algorithm can affect your advertising campaign, positioning on search engines, or communication with your users. The user/subscriber chooses whether or not he wants to continue receiving your promotional messages, and quality presented content (either product or service) aims to convert subscribers into customers.
How can we help?
Together, we define what you want to achieve with advertising, help you create your relevant mailing list to generate the highest quality traffic, and finally, the most important part - creating the newsletter itself, which will attract new customers and retain existing customers through personalized content.