CROWhat is the difference between SEO and copywriting?
SEO & copywriting are two different terms that are as similar as they are different. Namely, it is about several types of copywriting or creative writing, and one of the basic elements of effective marketing is creative writing. Nowadays, we mainly talk about digital business, and the creative content is connected to the term SEO (Search Engine Optimization) to make it as well positioned as possible and available to end users as relevant. There are several key elements one should pay attention to during SEO activities.
What are the key elements?
- determining the strategy
- analysis of the website where the content is published
- content optimization
- removal of old and irrelevant content
- building ‘backlinks’
- active community marketing
SEO copywriting means writing optimized articles using keywords to achieve better positioning on search engines. (Google, Yahoo, Yandex, Bing, etc.)
Search engine optimization is a continuous and long-term process in which certain methods improve the ranking of a website on search engines. SEO is a long-term process, and the results do not come immediately. Today the Internet is full of various content, and search engines need months to index the changes made on the website and start displaying it in better positions.
Although there are various divisions and definitions that affect website optimization, we will stick to simple and understandable terms: internal website optimization (OnSite) and external website optimization (OffSite). Internal optimization refers to the activities we undertake on our page to achieve the best possible SEO result. External optimization refers to activities outside the environment of our own site, such as linking the site to other sites that have relevance in the Internet world, i.e., Google, Facebook, Yahoo, etc.
In simpler terms, by connecting your own website with important "internet authorities" you build your credibility on the Internet, which is why community marketing is one of the key elements of building your reputation through SEO. Of course, all of the above applies when it comes to relevant and informative content, so you must always keep in mind that search engines can penalize you for poor content.